Authenticity matters. Credibility matters. Once that is taken away, people will have a very difficult time working with you and your business.
We're seeing a growth of ChatGPT created social media posts, and now speeches are being given, with content all written by AI.
It is impressive to see how good and accurate the content is, kudos to the creators. However, once we learn a message isn't heartfelt, or it lacks sincerity, it significantly changes how we interpret it.
Now consider how you are applying the concepts of credibility and authenticity in your work. Are you hurting your business by lacking in these areas?