If you knew what your opponent’s next move was going to be, what kind of an advantage would you have?
Massive.
Huge.
Almost unfair.
Before you enter a negotiation, part of your preparation must be to study your negotiation partner.
Know what’s coming.
Dodge the punch.
Avoid those emotional traps.
Take control and start winning.
“Anticipation. This is what separates the marginal negotiators from the ones who consistently find success.” Scott Tillema
